This project initiative is to bring AI assistant into App. The AI assistant has been live on web for 4+ months before the project launched for app. It was my teams focus to bring AI into the Tripadvisor app.

To define a clear vision for integrating an AI Travel Assistant seamlessly into a native, mobile-first experience. Ensuring it is intuitive, enhances user engagement, feels unique from other experiences, and solves the planning needs of the traveler.

1. Differentiation - What sets us apart in a world of ChatGPTs, Geminis, and Copilots?

2. Tech constraints - Understanding tech limits and how design can help over come them.

3. Competing app priorities - Identifying key priorities and initiatives in the app that we should be aware of.

4. Expanded use cases - Design for a multiple different travel-related search queries in chat